Business descriptions

Balkans


Bambi

Bambi is the largest confectionery producer in Serbia and Montenegro and one of the leading brands in the Balkan region. Together with its iconic brand “Plazma”, Bambi is the most recognized food brand in Serbia.

Since taking control of Bambi in 2004, Salford has completed restructuring in marketing, distribution and sales which has resulted in significant volume, revenue and profitability growth. In 2007 Bambi acquired Banat, a regional chocolate producer. As a result of executing its chocolate strategy, from no presence in chocolate three years ago, Bambi has become a #3 producer in the chocolate market offering diversified portfolio of products.

At present, Bambi is continuing its development strategy, rooted in expanding portfolio of biscuit and chocolate brands and strongly geared towards expanding exports to adjoining markets.

Listing: Belgrade Stock Exchange

Website: www.bambi.co.rs