|
|||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 |
Investments: |
|---|---|
 |
|
|
Balkans Imlek Group NoviSad Subotica Knjaz Milos Bambi/Banat |
|
|
|
CIS |
|
|
|
Georgia |
|
|
|
Case studies: |
|
|
Knjaz Milos
Knjaz Milos is a leading beverages business in former Yugoslavia with an undisputed leadership in the mineral water market in Serbia and Montenegro and is number three in Macedonia and Bosnia. In addition to its mineral water activities, Knjaz Milos, through Guarana, is the number one player in the energy drink segment in Serbia & Montenegro and is the number one juice player in the Serbian HORECA channel.
In Serbia, Knjaz Milos is recognised as one of the top three brands in all consumer segments.
Since taking control of Knjaz Milos in 2005, Salford has completed a deep restructuring of Knjaz Milos into a sales and marketing led business. This included replacement of all top managers, a significant cost reduction and redundancy programme, a re-launch of core sparkling and still water brands, and a regional export launch of Guarana.
Listing: Belgrade Stock Exchange
Website: www.knjaz.co.yu