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Balkans Imlek Group Subotica Knjaz Milos Bambi |
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CIS |
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Georgia |
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Case studies: |
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Subotica
Subotica is recognised as the leading Serbian premium dairy brand and producer located in the northern region of Vojvodina, one of the most affluent and developed parts of the country.
The company is a best in class production platform, accredited by major European standards such as ISO 9001:2000, HACCP and British Retail Consumer Standards.
Since the involvement of Salford in 2003, the Company’s focus and investments has been on production technology, quality control, milk sourcing and repositioning of Subotica’s product and
brand portfolio in order to extend its leadership in the premium dairy segment through sustainable, healthy growth and a combination of:
- Transition to an FDP and Specialty Products company and driving brand and product innovation using the Company’s strong technological platform;
- Full compliance with EU quality milk standards through the continued development of farming relationships;
- Route to market (“RTM”) structure streamlined to more closely reflect the FDP transformation, focusing on specialised channels such as key accounts and large groceries;
Listing: Belgrade Stock Exchange
Website: www.mlekara.com