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Investments: |
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Balkans |
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CIS Borjomi IDS/Morshinkaya |
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Georgia |
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Case studies: |
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IDS/Morshinkaya
IDS is the overall market leader in the Ukraine and Moldova. Originally set up as a beverage distribution business in the Ukraine, IDS is one of the strongest consumer goods distribution companies in the Ukraine; eclipsing both Coke and Pepsi combined. The main IDS brand is Mirgrodskaya which has a dominant position in the sparkling mineral water segment.
After acquiring IDS in 2004, Salford completed the acquisition of Morshinskaya, the leading producer of still water in the Ukraine, and fully merged the two businesses together to create a “Ukrainian House of Brands” which has overall leadership in all major segments. In line with this strategy, the IDS/Morshinskaya distribution platform has been leveraged to successfully import Borjomi into the Ukraine as well as a platform to consolidate regional mineral water businesses in the Ukraine including Truskavetsk, a widely recognised brand in the former Soviet Union.
Website: www.ids.ua